This is the film launching Polestar into the future, going all electric.
A giant leap in automotive technology. The story is told in a letter
written to the car industry, with a goodbye to the fossile engine and
welcoming the all new electric car. Polestar will never again build a
fossile engine - That's the message of "Time to move on". The launch is
happening on Valentines day and is communicated through a massive
worldwide campaign. It's time to show the world what the future looks
Using a combination of filmed ink sequences combined with 3D
animation and a lot of compositing magic the result become something
The process was an interesting mix of techniques,
some had to be invent through a rigorous research and development
process mixing different fluids and ink, and then together with
different kind of mapping techniques to bringing it all back into 3D
space with digital compositing to get the wanted result.
A lot of
optimization had to be done to cut down the rendering times as most
scenes contain a lot of 5k recorded materials and morphing on almost all
objects to go from an inked image back to the desired shapes.
lot of time and thoughts went into the coloring of all inked footage in
post together with some post processing to get back to a more natural
and realistic feeling from a plain black-and-white image.
Moa Thenstedt Åkerström
Jonathan Knape, Alexander Söderholm
Daniel Westlund, Jonas Törnros
Mikael Herrera, Daniel A Söllscher, Johnny Vex, Carl-Johan Westregård
D.O.P. Additional Footage
Compositing Assistant/Additional Illustrations