Using a combination of filmed ink sequences combined with 3D animation and a lot of compositing magic the result become something truly different.
The process was an interesting mix of techniques, some had to be invent through a rigorous research and development process mixing different fluids and ink, and then together with different kind of mapping techniques to bringing it all back into 3D space with digital compositing to get the wanted result.
A lot of optimization had to be done to cut down the rendering times as most scenes contain a lot of 5k recorded materials and morphing on almost all objects to go from an inked image back to the desired shapes.
Last a lot of time and thoughts went into the coloring of all inked footage in post together with some post processing to get back to a more natural and realistic feeling from a plain black-and-white image.
Produced by Filmic Art for Polestar with the agency Forsman & Bodenfors.